下载电子书 数字营销有何变化
您可能听说过有关的新闻，特别是决定用户公告板上出现的新闻的算法的变化。与迄今为止发生的情况相比，社交网络的订阅者将开始看到一系列不同的内容。 但这对于数字营销领域意味着什么？ 我们将在下几行中讨论它，深入研究以下主题： 内容质量的权重 如何编写产生互动的内容 如何评估您的内容 现在做什么？ 根据首席执行官马克·扎克伯格的声明， 的目标是展示越来越多来自朋友和家人的内容，而不是来自公司的内容，即使是有赞助的。该算法还倾向于显示与热门帖子（就浏览量或点赞数而言）相比产生更多互动（评论）但不会引发争论的帖子。 因此，来自官方页面的视频、新闻和其他类型的内容的相关性将低于朋友和家人发布的内容。因此，帖子上的评论数量将比收到的“点赞”数量更多，并且这些评论的长中东手机号码清单 度也有其权重，因为这意味着一个人花时间写这些评论。新闻和视频将继续出现在公告板上，但决定它们传播的将是分享它们的联系人数量，而不是它们的普遍受欢迎程度。 毫无疑问， 团队意识到营销在会员留言板上占据主导地位，导致人们放弃这个社交网络，正是因为人们无法再找到这个问题的答案：我的朋友在做什么？ 即使点击，出现的广告（基于搜索和交互）也不会被实际被赞助内容打断的用户请求，至少不会直接请求。
https://lh7-us.googleusercontent.com/8M1FUBC67GndX2HJx_0coqfAxkLe1NDsVhtSFbrZwGBQ5dmwQu5Ahmth3wlt6ALCRtY2T-ft1U7mIlMFptX-tfh6mC_yf1VsHxZHPOqWQQdI_PZ0ohBvXLiBM-sr_mB7h2ZprTArUDzVzH3xR7APiY8
但是，对于那些像许多公司一样投资数字营销并因此将添加到其寻找新潜在客户和客户的战略中的公司来说，会发生什么呢？ ？ 显然，即使领导者很快宣布广告插入不会发生任何变化，最近的算法更新对数字营销活动的影响仍有待评估。专家预测，由于纳入赞助的机会较少，赞助率将会上升。 如果我们考虑到用户在上花费的时间越来越少以及帖子的自然浏览量正在减少这一事实，我们可以说情况并不完全令人欣慰。 公司需要集中精力，让赞助内容对目标受众来说更有趣、更有吸引力。
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