可信度和一致性從追隨者數量中摘得桂冠

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先前，品牌在為影響者行銷活動選擇影響者時考慮的主要指標是追蹤者數量。現在情況已經改變，最相關的是可信度和連貫性，確定那個人是否能夠真正代表你的品牌。一個人是否非常有名並不重要，只要他的價值觀、生活方式、生活方式等都符合他的價值觀。它們與您的品牌不匹配，也不是可信的關聯。

會議期間，我們也從錯誤中學習，這是非常正確的評論。有些品牌犯了錯誤，與擁有大量粉絲的影響者合作，但他們與目標受眾不符，因此他們沒有轉換。

最好專注於與您的利基市場相匹配的個人資料，即使它們較小。我們的參與者認識到，他們的活動的關鍵是專業化，在各自的領域中尋找能夠在演講中有機地介紹品牌的參考人士。

目前消費者在網紅身上尋找什麼價值觀？
我們的嘉賓已經達成了普遍共識，即當前有必要讓影響者成為參考。也就是說，透過他們 美国数据库 的價值觀或生活方式激勵他們的社區，他們的真實性傳遞信任和親密感。如果一個有影響力的人滿足這個條件，他或她就會更可信。

同樣，還有一系列因其重要性而被每個人掛在嘴邊的價值觀，例如多樣性、永續性或女性主義。但我們不能忘記，這些可能符合我國人民的關切和願望，但在其他地方卻不一定如此。如果您在更多國家/地區進行銷售，請保持連貫但適應性強的溝通管道，了解每個地區的受眾是什麼樣的，並明智地選擇有影響力的人。

女性前沿影響者行銷 2

尋找真正的影響者，品牌的巨大挑戰
正如我們已經提到的，在押注有影響力的人時，可信度是關鍵，這就是為什麼找到「真實」的人已成為公司面臨的巨大挑戰之一，也是一個具有特殊意義的問題。

您必須找到真正的流量以及與社區有良好且牢固關係的人。這不一定來自於數字；微觀影響者的信念力量可能比宏觀影響者更強大、更有效。關鍵是能夠建立忠誠度並保持一致。

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