利用买家角色达成更多交易营销角色：识别您的真正买家

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大多数公司将总收入的6% 到 14%用于营销，B2C 的支出通常高于 B2B。无论如何，营销占组织总体支出的很大一部分。因此，您不想把所有的钱都浪费在错误的目标受众身上。

您当然不想向不需要您的产品或服务或没有能力购买这些产品或服务的人提供高价值内容。如果您想达成交易，您必须认清谁是您的理想客户。了解您的理想客户可以让您大致了解谁是您的潜在买家。

这就是买家角色发挥作用的地方。



你不必向所有人推销

传统的营销惯例注重广撒网，希望收获颇丰。用散弹枪的术语来说，就是“撒网然后祈祷”。
根据您自己的业务需求和极其具体的 老挝电报数据 客户数据，买家角色可以让您清楚地了解您的理想客户是谁。
根据定义，买方角色是您的理想客户的虚构代表，它是由许多不同的人组成的复合体，这些人有着相似的目标和挑战，并有相同的买方旅程。
尽管角色是虚构的，但它们可以让您和您的营销团队发现目标客户。这可以使营销活动更加成功，转化率也更高。


让你的品牌更具人性化

因为营销角色代表真实的人，他们的愿望、期望、问题、挣扎和痛点可以通过你的产品解决，所以你和你的营销团队不仅可以将他们视为潜在客户，还可以将他们视为人。
当你能够做到这一点，并且把他们当做人来对待时，你就可以更好地个性化你的方法，因为你的个性化不仅受到数据和见解的推动，还受到人性的推动。
这非常关键，因为 B2B 消费者现在比以往任何时候都更期望品牌能够提供按需个性化的内容和体验。
估计80％的 B2B 营销人员表示个性化可以让他们更有效地吸引买家。另一项研究表明  82％的顾客表示他们会选择能够快速转变并满足其需求的品牌。
准确的买家角色可帮助 B2B 营销人员制作品牌化但高度个性化的信息。如此个性化和亲密，以至于每条信息都能与目标受众产生深刻共鸣。角色允许营销人员制定量身定制的策略和内容，以最好地匹配和满足消费者的目标、需求和价值观。

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