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國內職業體育”是20世紀80年代在政府主導下推出的，以培育職業體育為目標而推出，政府指定個別企業負責自己的職業棒球隊，並賦予其培育的使命。奧運金牌項目不受歡迎的運動項目。這些有些強制性的政府要求也激勵了企業增加其財務義務。

考慮到國內經濟水平和眾多體育界人士的判斷，通過運營專業運動隊來增加財政收入是不可能的。即使是最近累計觀眾人數達到300萬的職業棒球，考慮到大多數俱樂部的財務報表都接近“-”，在國內體育市場上也很難指望高的財務回報。

＃一。有沒有辦法在履行企業社會責任的同時減輕企業的財務負擔？
經濟不景氣導致公司業績不佳，是公司開展社會貢獻活動的最大障礙。此外，由於缺乏捐贈地點信息、缺乏捐贈效率統計報告、社會貢獻預算無保障、受益人拒絕捐贈、高管和員工缺乏意願等原因，企業社會責任的實際踐行存在困難。自己做。

在從未參與過社會貢獻活動的企業中，79%的企業表示因為沒 葡萄牙电话号码表 有財力而無法參與，21%的企業表示不信任捐款來源，17%的企業表示不知道去哪裡捐贈，並給出不參與的理由。然而，很明顯，當前的公司正在從將體育僅僅視為一種營銷方式轉變為“向世界傳達管理者心態的窗口”，管理者承諾作為這個社會的成員儘自己的一份力量。

#2. 有效的體育營銷需要哪些因素？
如果公司的形像在體育賽事中得到了“商品消費者”的認可，那麼這已經超出了簡單的認可，從長遠來看，公司發揮什麼樣的體育營銷功能，通過品牌知名度和品牌形象建立有說服力的產品資本為了獲取利潤？你需要考慮是否合適這樣做。





首先，為了建立堅實的品牌資產，必須實施單獨的策略，以在體育賽事結束後繼續保持營銷運作的效率。營銷活動不應以一次性增加銷量為目標，而應另外考慮與“消費商品的人”的長期關係，著眼於消費者的終生價值。在體育賽事結束後提供與消費者直接互動的時間的一種方法是處理賽事，以便他們可以通過電視立即體驗他們所了解的產品。

這樣通過直接體驗公司的產品來增加品牌的知名度，而這在以前只能用眼睛來體驗，而這將不難建立高效的客戶關係。此外，除了單方面的產品曝光外，還通過鼓勵消費者參與和同情公司的營銷策略，將公司的知名度和形象牢固地樹立在用戶心目中。

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