12 个需要监控的 SEO KPI

hegupev132d · 发表于 2023-12-7 13:27:48

有机展示次数的增长应该会导致有机会话的增加，这是您可以开始展示 SEO 策略的真正影响的地方。一旦您的努力生效，您将看到结果的关键指标之一是自然会话（流量）。展示产生流量，流量转化为转化；从这个角度来看，增加自然会话才是您真正开始看到 SEO 投资回报率提高的地方。在 Google Analytics 中测量自然会话非常简单。但是，为了监控 SEO KPI，我们建议重点关注Google Search Console中的数据，因为这将允许您排除品牌搜索，而只看到非品牌字词的有机点击。

这对于确保您的数据不会被品牌相关活动“污染”非常重要，因为品牌相关活动 WhatsApp 号码数据可能会导致品牌搜索量增加。为此，请转到“效果”报告，然后单击屏幕顶部的“+新”标签，您可以在其中选择通过“查询不包含”选项来过滤您的品牌。输入您的品牌名称（及其变体），您将看到非品牌流量的表现。分析有机会话时要注意的一个关键事项是季节性：确保逐年比较，而不是逐月比较，以比较相似的时期并考虑需求的任何季节性波动。为此，请单击屏幕顶部的过滤器属性对话框，选择“比较”并选择您感兴趣的期间。

品牌流量与非品牌流量虽然您可能希望排除品牌搜索来分析您的努力对自然流量的真正影响，但衡量策略成功和进展的另一个关键指标是您网站收到的非品牌流量百分比的变化。品牌流量通常来自于之前对公司的了解或某人的推荐。也许用户看到了您的社交媒体广告或最新的公关活动，或者他们可能在某个活动中遇到了您。这里需要注意的是用户如何知道你的品牌的存在。虽然这显然意味着营销渠道运作良好，但这通常不是您可以直接归因于 SEO 工作的流量。另一方面，非品牌流量通常由搜索与您的产品或服务相关的关键字的人组成，这些关键字在 Google 上排名很高。换句话说，这些流量来自于在看到您在 SERP 中排名之前可能不熟悉您的业务的用户。

xelozz · 发表于 2024-5-11 19:20:20

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xelozz · 发表于 2024-5-11 19:21:22

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xelozz · 发表于 2024-6-5 19:00:49

xelozz · 发表于 2024-6-5 19:01:52

xelozz · 发表于 2025-6-30 07:18:33

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xelozz · 发表于 2025-6-30 07:19:36

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xelozz · 发表于 2025-8-29 17:45:26

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xelozz · 发表于 2025-8-29 17:46:29

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