The evolution of digital has created new communication channels,

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The advantages of data-driven attribution In conclusion Data-driven and data-driven attribution strategies represent a real opportunity for your AdWords campaigns. Personalization of campaigns, efficiency for your business, numerous advantages for both you and your customers. So, don't hesitate any longer and contact our digital and traffic acquisition agency. Our experts will support you in the creation and implementation of your AdWords campaigns . requiring marketing professionals to juggle a now significant number of media.


Social networks, website, press, blog, email, videos, display, offline. It is essential to organize these communication channels to get the most out of them. It is to respond to this problem that the POEM (Paid, Owned, Earned Media) concept appeared. Still little known, your Georgia Phone Number List digital communication agency Powertrafic presents these new communication methods to you. What is POEM? POEM stands for Paid Media, Owned Media and Earned Media. An English acronym, it designates different types of exposures that a brand can use to communicate with its consumers.





Even though these three forms of communication are different, they can prove to be complementary. Indeed, together, they provide businesses with optimal communication. Paid Media Paid Media corresponds to all expenses planned for the promotion of the brand's content. It therefore discusses the advertising space that a brand needs to promote itself regardless of the communication channel: advertising, sponsored post, display , partnerships, etc. are real opportunities to achieve your goals.